From: Global Crafts Office (office@xxxxxxxxx.xxx)
To: jericho@attrition.org
Date: Sat, 9 Dec 2006 12:25:16 -0500
Subject: MasterCard  Cease and Desist

Hi,

I was reading online http://attrition.org/news/mc/
that we are not the only ones who have been threatened with a lawsuit by
MasterCard for a parody of the Priceless campaign. How did your experience
end ? We received our first notice yesterday. We are a small Fair Trade
company that uses a parody of the priceless ad on a Fair Trade campaign T
Shirt, which we both sell and give away at events etc.

The shirt can be seen here
http://www.globalcrafts.org/catalog/product_info.php?cPath=76
 &products_id=1230

Any help or advice would be appreciated.

Kevin Ward
Global Crafts




From: security curmudgeon (jericho@attrition.org)
To: Global Crafts Office (office@xxxxxxxxxx.xxx)
Date: Sun, 10 Dec 2006 08:48:42 -0500 (EST)
Subject: Re: MasterCard  Cease and Desist


: I was reading online http://attrition.org/news/mc/
: that we are not the only ones who have been threatened with a lawsuit by
: MasterCard for a parody of the Priceless campaign. How did your experience
: end ? We received our first notice yesterday. We are a small Fair Trade
: company that uses a parody of the priceless ad on a Fair Trade campaign T
: Shirt, which we both sell and give away at events etc.
:
: The shirt can be seen here
: http://www.globalcrafts.org/catalog/product_info.php?cPath=76
:  &products_id=1230
:
: Any help or advice would be appreciated.

Stand up to them =) Feel free to use wording from my mails when you craft
your reply. Parody is protected speech and MC can only make threats like
this. The second you stand up and remind them of your rights, remind them
there is no chance of confusion between Global Crafts and Mastercard, then
they really have no option but to back down or file a frivilous lawsuit,
which can land them in trouble with the courts.




main page ATTRITION feedback