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Certification Facts & Figures
SmartWood
SmartWood has certified 93 forestry operations as well-managed forestland -- representing almost 5 million acres worldwide -- and almost 200 forest product companies.
SmartWood has certified over 1.5 million acres in the U.S. and Canada.
Over 41 million acres of forest have received Forest Stewardship Council (FSC) certification.
(The FSC is the internationally accredited nonprofit that "certifies the certifiers," including SmartWood.)
Conservation Agriculture Network
The Conservation Agriculture Network has certified over 100,000 acres in the production of bananas, oranges, coffee, cocoa and sugar cane.
The Market for Certification
84% of US consumers have a better image of companies that support social and environmental causes.
(Source: 1994 Roper Starch survey)
66% of US consumers would switch brands to favor corporations demonstrating environmental responsibility.
(Source: 1994 Roper Starch survey)
76% of architects, builders and contractors see an increasing demand for environmentally sound building materials.
(Source: Environmental Design & Construction Magazine Feasibility Study)
70% of furniture and cabinet manufacturers would prefer to use certified wood in their products.
(Source: 1995 USDA-funded study)
64% of homeowners in the US say they would pay more money to purchase a home that is made with certified wood.
(Source: 1995 Ozanne & Vlosky study)
62% of US consumers say that environmental protection and economic development can go hand in hand.
71% say that when compromise is impossible, environmental protection is more important.
(Source: 1998 National Environmental Education & Training Foundation/Roper Starch survey)
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Rainforest Resources
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